Lioness Arise:

Empowering Kenya's Rugby Women for Life Beyond the Field

Empowering women is not just a societal goal—it’s a transformative process that builds better nations. The Lioness Arise program is dedicated to equipping young women rugby players in Kenya with life skills, business acumen, and personal development tools, ensuring they thrive both on and off the field.

Kenya’s national women’s rugby team, the Lionesses, has risen to remarkable heights, becoming African champions and competing on the global stage. But behind their triumphs lies a struggle—many of these athletes, hailing from Nairobi’s informal settlements, rely solely on rugby for income. They balance their passion for the sport with the harsh realities of daily life, facing economic challenges that threaten their dreams.

The Lioness Arise program, tailored for women aged 18-35, addresses these challenges head-on. Delivered in two phases, the program first focuses on personal development and core life skills—such as self-awareness, financial literacy, and personal branding. The second phase shifts to business development and entrepreneurship, empowering the women to secure sustainable livelihoods beyond rugby.

Throughout the program, participants engaged in interactive sessions covering topics like goal setting, cognitive abilities, and communication skills. The sessions were designed not just to impart knowledge but to instill confidence, build resilience, and foster a sense of community among the Lionesses.

One of the standout moments was the creation of personal vision boards. As the women mapped out their aspirations for the next five years, their faces lit up with determination and hope. This exercise was a turning point for many, sparking a newfound clarity in their personal and professional goals.

Impact and Outcomes

  •  Participants gained essential life skills, enabling them to navigate everyday challenges and make informed decisions about their futures.
  • The program fostered a supportive community where the women could share their experiences, challenges, and successes, building a network of mutual support.
  • The Lioness Arise program has laid the groundwork for these women to pursue entrepreneurial ventures, seek further education, and create sustainable livelihoods. Beyond rugby, they are now equipped to be leaders in their communities and role models for the next generation.

Key Outcomes:

  •  29 of the 35 participants completed the program, graduating with a deepened sense of self-awareness and confidence.
  • The Lionesses demonstrated significant improvements in financial management, grooming, and communication skills.
  • The program challenged gender stereotypes, shifting attitudes towards gender-based violence and empowering the women to assert their rights.vv

Immediate Impact:

  • Participants gained essential life skills, enabling them to navigate everyday challenges and make informed decisions about their futures.
  • The program fostered a supportive community where the women could share their experiences, challenges, and successes, building a network of mutual support.
 
I have learnt more about personal financial management, how to develop a vision boards, how to brand myself strategically and a greater awareness of who I am, The program has not only enabled me to identify problems and sove them but most importantly how to identify, strategize and implement the various opportunities that I would like to participate in.
I am now more aware of how I spend my money. I have improved on my saving habits and most importantly, I have branded myself in the way I want to seen and known"
Jamara
Rugby Player
Before joining the program, I was struggling with impulse buying which greatly affected my finances. Taking part in the personal financial management session was most meaningful thing I have done so far. I gained clarity on my relationship with money, my limitations and behaviour’s I can adopt to become better. Before buying something I now ask myself; it is necessary? Or is it important? Was it planned for ? I am now closed to teammates as a result of taking part in this program.
Awuor
Rugby Player

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